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Modelling the Effect of Website Quality and Perceived Information Value on Tourist Satisfaction: A Survey of Hotels in Phuket, Thailand

ผู้ดำเนินการวิจัย
Nuanrath Wattana / Professor Dr. Phattarawan Tantong

หน่วยงาน
Business Administration Program in Business Computer, Suan Dusit University, Thailand
School of Management, Walailak University, Thailand

วารสาร
The Journal of Social Sciences Research Vol. 5, Issue. 7, pp: 1150-1160, 2019
DOI: doi.org/10.32861/jssr.57.1150.1160

          This paper presents the investigation of the effect of website quality on tourist satisfaction. It focuses on an issue of the hotel industry in Phuket Province, Thailand: Does the website quality of hotels affect the relationship between the perceived value and tourist satisfaction? The results indicate that only the service quality aspect of website quality was affect positively associated with tourist satisfaction, whereas the service quality and information quality of hotel websites were not affect associated with the perceived information value. The perceived information value was affect strongly positively associated with tourist satisfaction.

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